The Brilliance of Building a Blog One Newsletter at a Time
Can I tell you one of the smartest business decisions I ever made? I stopped stressing over the “perfect blog” and started building my blog one email newsletter at a time. Yep—you read that right. Instead of staring at a blank WordPress dashboard (again), I came up with a plan to build a blog by showing up weekly in my subscribers’ inboxes with something valuable, personal, and fun.
And here’s the secret: with a platform like Beehiiv, your newsletter is your blog. No double work, no tech overwhelm. You send an email, and—bam—it’s published on your site, too. One effort, two results. Genius, right?
It keeps you consistent. Writing “just an email” feels a whole lot less intimidating than creating a massive 2,000-word blog post. But over time? Those emails become a treasure chest of blog content.
You grow an email list automatically. Your email list is your business’s most valuable asset. Unlike social media where an ever-changing algorithm determines who does and does not see your posts, you OWN your email list and can know that every time you send an email it goes out to every one of your subscribers…every…single… time. A blog without an email list is like a store without a checkout line—people browse, but there’s no way to stay connected.
It builds a personal connection. A newsletter feels like a letter from a friend (not a lecture from a website). Your readers get to know you, not just your content.
It makes monetization faster. With Beehiiv, you can literally flip on monetization options from day one—sponsored posts, premium subscriptions, or even selling your own products. It lets you get up and running immediately without the normal grind of building a blog (and an income from that blog) slowly.
How to Drive Traffic (and Subscribers!)
Okay, so you’ve got your blog/newsletter set up on Beehiiv. Now the fun begins—getting eyes on it. Here’s what I’ve found works beautifully:
Pinterest is your secret weapon. Create great pins that link directly to your newsletter posts (use Canva templates to make it easy). Pinterest isn’t just social media—it’s a search engine. That means your pins can keep bringing you traffic for months and even years to come nothing like social media where they seem to disappear in a day or even hours after posting.
Social media = snippets. Don’t overcomplicate it! Grab one key sentence or inspiring thought from your newsletter and post it on Instagram, TikTok, or Facebook with a call to action like: “Want more? Join my newsletter where I share the full story each week.”
Offer a freebie. Create a simple lead magnet (like a checklist, habit tracker, or mini-guide) and deliver it through Beehiiv’s built-in subscriber forms. This is where you really grow your list.
Why Beehiiv is My Favorite Tool
I’ve tried a lot of platforms and looked into a bunch more (some clunky, some expensive, some both 😅), and here’s why I keep pointing my friends to Beehiiv:
All-in-one simplicity. Your blog, newsletter, and growth tools are all in one place. No more piecing together (or worse paying for) five different apps.
Gorgeous design. It looks polished without you needing to be a designer.
Monetize early. Ads, referrals, paid subscriptions, evena great affiliate program—you can start earning as soon as you launch.
Built for growth. With Beehiiv’s referral program, your readers can help grow your list for you. (Seriously—it’s like magic.)
The Bottom Line
Building a blog one newsletter at a time takes away the overwhelm and brings back the joy of creating a blog. With Beehiiv, you don’t need to choose between “blogger” and “newsletter writer.” You can be both—without doubling your work.
So if you’ve been waiting for the “right time” to start your online business, friend, this is it. Start small. Start simple. Start with an email. And watch it blossom into something bigger than you imagined.
👉 Ready to give it a try? You can start for free today with Beehiiv right here.
You’ve got this. And I’ll be cheering you on every step of the way. 💌
*This post contains affiliate links & I earn a commission from qualifying purchases at NO additional cost to you.